The phrase, ‘Research Online, Purchase Offline’ (also referred to as ROPO) is becoming essential for brick and mortar stores in boosting frequency, increasing the size of your shopping cart and generating new revenue. It’s about using all that the digital world has to offer and creating an experience for consumers. About 85% of consumers use
Tag: Online Shopping
The power of Amazon is difficult to ignore in the midst of the shift in consumers moving from in-store shopping to online shopping. Digital Diary reports on why all brands need to incorporate Amazon into their business strategy to sustain competitive advantage at the end of 2018.