According to 451Research, purchases made online are increasing more than six times as fast as those made in-store.
This post was originally published by Denise Yohn, Brand expert, author & Millennium Alliance Advisory Board member on LinkedIn. Welcome to the Brand+Culture Series! As I explained last week, I am participating in a pilot for a new offering from LinkedIn, “LinkedIn Series,” and will be posting bi-weekly on topics related to brand-culture fusion—the integration
The entire retail industry has been gearing up for the biggest, and most wonderful, time of the year: the holiday season. It is critical for brands and retailers to take advantage of this surge in shopping to exceed their sales goals at the end of the year.