Tag: Marketing

Steve Robinson, Former CMO of Chick-Fil-A, to Keynote Upcoming Marketing Assembly

In just a few weeks, Steve Robinson will take the stage as Keynote Speaker for our Digital Marketing and Digital Retail Transformation Assembly. As former EVP and CMO of Chick-Fil-A, Steve managed brand development innovation, hospitality strategies, menu innovation and advertising. He will be joining us on February 4-5, 2019 as Gala Dinner Keynote Speaker

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Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies

Our 2018 assemblies may have come to an end, but we are already gearing up for the start of 2019! Our first assembly of the year will be The Digital Marketing Transformation Assembly featuring C-Suite marketing executives from around the U.S. With marketing in mind, we are excited to share with our members and readers,

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Is Dropshipping Right for Your Business?

Dropshipping is a business model that allows retailers to act as a middleman while selling a product. Instead of actually handling the inventory that is sold, the retailer instead passes orders onto a dropshipping company for them to complete the task of picking, packing and fulfilling the order. Essentially, this business tactic creates a relationship between

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