Tag: CXPA

What Patients Really Want And Why Healthcare Companies Should Care

Happy Friday to our Millennium Alliance Community! Below you will find an article that was released just this week from brand leadership expert and Millennium Alliance Advisory Board Member, Denise Lee Yohn. DeniseĀ is the author of the bestselling book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and

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