Article previously posted Harvard Business Review. Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Why do so many companies
Tag: Customer Experience
Happy Friday to our Millennium Alliance Community! Below you will find an article that was released just this week from brand leadership expert and Millennium Alliance Advisory Board Member, Denise Lee Yohn. Denise is the author of the bestselling book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and
Transformational CMO is 3 weeks away! Leading up to the highly anticipated assembly in Denver, Digital Diary had the opportunity to interview Dipanjan Chatterjee, VP & Principal Analyst at Forrester. Check it out!
Let’s take a look into the healthcare revolution. We’ll dive into the trends happening right now that we need to watch out for in order to prepare ourselves for the future.
Customer experience is not a new concept. In this blog post, Digital Diary writes on why brands and marketing leaders should embrace experiential marketing in the digitally connected world.