Tag: Customer Experience

6 Ways To Build A Customer-Centric Culture

Article previously posted Harvard Business Review. Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Why do so many companies

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What Patients Really Want And Why Healthcare Companies Should Care

Happy Friday to our Millennium Alliance Community! Below you will find an article that was released just this week from brand leadership expert and Millennium Alliance Advisory Board Member, Denise Lee Yohn. Denise is the author of the bestselling book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and

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“Get out of your chair, put away the report, and live the world a bit.” Interview With Dipanjan Chatterjee, VP & Principal Analyst At Forrester

Transformational CMO is 3 weeks away! Leading up to the highly anticipated assembly in Denver, Digital Diary had the opportunity to interview Dipanjan Chatterjee, VP & Principal Analyst at Forrester. Check it out!