Transparency is much more than a buzzword. The topic of transparency carries significant weight in today’s competitive business environment because everyone from executives to employees, to customers, is talking about transparency. The topic of transparency has been a running theme in the marketing world for years now, but now new reports emphasize how many marketers
Article previously posted Harvard Business Review. Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Why do so many companies
Transformational CMO is 3 weeks away! Leading up to the highly anticipated assembly in Denver, Digital Diary had the opportunity to interview Dipanjan Chatterjee, VP & Principal Analyst at Forrester. Check it out!
The phrase, ‘Research Online, Purchase Offline’ (also referred to as ROPO) is becoming essential for brick and mortar stores in boosting frequency, increasing the size of your shopping cart and generating new revenue. It’s about using all that the digital world has to offer and creating an experience for consumers. About 85% of consumers use
Last month, The Millennium Alliance headed to Dallas, TX for The Digital Marketing & Digital Retail Transformation Assembly. I had the chance to sit down with David Reibstein, Professor of Marketing at The Wharton School and host of the SiriusXM radio show, Measured Thoughts. We talked all things marketing – his research in metrics and ROI,