The following article is posted on behalf of Denise Lee Yohn, Brand Leadership Expert, Speaker, Author and Millennium Alliance Advisory Board member. Check out her most recent book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Gallup’s Approach to Culture: Building a Culture That Drives Performance resonates with me so much, since I regularly speak
Tag: Brand Strategy
Hey Alexa, what’s the best voice strategy for brands in the digital age? Read our new article on keeping your brand relevant in a voice-dominated world.
The power of Amazon is difficult to ignore in the midst of the shift in consumers moving from in-store shopping to online shopping. Digital Diary reports on why all brands need to incorporate Amazon into their business strategy to sustain competitive advantage at the end of 2018.
Customer experience is not a new concept. In this blog post, Digital Diary writes on why brands and marketing leaders should embrace experiential marketing in the digitally connected world.