Let’s face it. We are busy people, carrying out busy lives and packed schedules that allow very few hours to enjoy the pleasure of leisure shopping. If you are anything like me, shopping is only made possible on the weekends (if I am lucky). If we were living in any other year besides 2018, this
The day we’ve all been waiting for…Friday! TGIF readers. We’ve made it to the weekend. But before we cozy up for the next few days, let’s take a look at the top stories from this week in healthcare, marketing, retail and digital enterprise. Marketing Tazo The tea brand will launch a campaign called, “Brew the
The entire retail industry has been gearing up for the biggest, and most wonderful, time of the year: the holiday season. It is critical for brands and retailers to take advantage of this surge in shopping to exceed their sales goals at the end of the year.
Article previously posted Harvard Business Review. Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Why do so many companies
As a retailer, understanding what your consumer is shopping for online can position you to focus on the most important items as major selling points for your business.