Category: Marketing

“Get out of your chair, put away the report, and live the world a bit.” Interview With Dipanjan Chatterjee, VP & Principal Analyst At Forrester

Transformational CMO is 3 weeks away! Leading up to the highly anticipated assembly in Denver, Digital Diary had the opportunity to interview Dipanjan Chatterjee, VP & Principal Analyst at Forrester. Check it out!

Weekly Roundup featuring Kohls, Amazon, Slack, Aetna and more…

Happy Friday to all! Believe it or not, we are approaching the last weekend in September. Time sure if flying… We’ve been working hard at The Millennium Alliance for our Digital Enterprise West Coast Assembly happening next week. But before we head to San Francisco for the program, we’re taking a look at the top

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Making ROPO An Essential Part of Your Marketing Strategy

The phrase, ‘Research Online, Purchase Offline’ (also referred to as ROPO) is becoming essential for brick and mortar stores in boosting frequency, increasing the size of your shopping cart and generating new revenue. It’s about using all that the digital world has to offer and creating an experience for consumers. About 85% of consumers use

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David Reibstein Interview

Last month, The Millennium Alliance headed to Dallas, TX for The Digital Marketing & Digital Retail Transformation Assembly. I had the chance to sit down with David Reibstein, Professor of Marketing at The Wharton School and host of the SiriusXM radio show, Measured Thoughts. We talked all things marketing – his research in metrics and ROI,

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