Category: Interview

David Reibstein Interview

Last month, The Millennium Alliance headed to Dallas, TX for The Digital Marketing & Digital Retail Transformation Assembly. I had the chance to sit down with┬áDavid Reibstein, Professor of Marketing at The Wharton School and host of the SiriusXM radio show, Measured Thoughts. We talked all things marketing – his research in metrics and ROI,

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“It is more risky to be afraid of change than it is to embrace change.” Keynote Speaker Wes Nichols Discusses Marketing Transformation in Exclusive Interview

Digital Diary had the opportunity to sit down with Wes Nichols, Board Partner at Upfront Ventures and the upcoming keynote speaker at the Transformational CMO Assembly in Denver. Check it out!