If you are walking the streets of NYC, more specifically near AMC Loews Lincoln Square, and you notice an abundance professionals around, don’t be alarmed. It’s officially Advertising Week in NYC.
In case you are not familiar with Ad Week, fear not. I am here to provide you with some of the trends that will be discussed during this week.
The Jist Of It All
Ad Week is one week of the year where advertising professionals come together to talk about the latest trends in the complex world of marketing and advertising, offering unique perspectives and expertise through a series of different seminars, workshops and such.
Just like The Millennium Alliance, one umbrella of AD week focuses on technology and leadership, something we happen to specialize in. Among tech and leadership, AD Week also touches and surrounds itself with the different trends in marketing.
Among this week of informative banter, there will be a few trends to look out for. Hint, hint, these trends may also be reflected in the entire marketing industry for the upcoming year. So, this will give you a little preview of what to expect.
Authenticity Is The Goal
According to Mediapost, authenticity is what will count for CMOs in the coming years. This isn’t very surprising since the world is turning against the norm, and supporting credibility when it comes to ads.
This came forward even more so during some famous controversies like the Coca-Cola ad featuring Kendall Jenner solving political issues with the brand last year with “buying the world a coke.” Anyone remember that? Well, this year, marketers are determined to eliminate the risk of controversy.
“Today’s consumers want advertisers to be authentic, added Rajamannar. “They expect brands to take a stance and do something about it and not just put out ads,” Mediapost reports.
Moving forward, advertisers and marketers need to keep in mind the consumers are interested in being authentic and real, as opposed to being exposed to a lack of transparency within brands.
Engage Customers With Personalization
It’s a tale as old as time. Customers need to be engaged. That seems like a no-brainer, right? You may be correct, and I would even agree. However, it all comes down to how you engage your customers. The answer is not as simple as the goal. One world that will help you reach that goal is: Personalization.
“Verdone believes customers would embrace extreme personalization such as receiving an online follow-up immediately after a person ends a call center phone conservation with the same brand.” Mediapost reports.
During Ad Week will be talking about how to engage customers in the financial industry and many more. With engagement, comes privacy and data security risks that professionals must be aware of moving forward.
All in all, Ad Week is a fantastic week that provides all types of professionals key tools to move forward when it comes to instigating necessary tactics involving the marketing scope. Marketing is everywhere on the day of the digital age, and it’s important to embrace it.
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