David Reibstein Interview

No comments

Last month, The Millennium Alliance headed to Dallas, TX for The Digital Marketing & Digital Retail Transformation Assembly. I had the chance to sit down with David Reibstein, Professor of Marketing at The Wharton School and host of the SiriusXM radio show, Measured Thoughts.

We talked all things marketing – his research in metrics and ROI, top trends we should be keeping an eye on and of course, “Measured Thoughts,” where David sits down with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today. You can take a look at his show here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s